The Subservient Chicken

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The Subservient Chicken is a viral marketing promotion of Burger King's line of chicken sandwiches, created for Miami advertising agency Crispin Porter + Bogusky by The Barbarian Group.
The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive webcam. The site takes literally the advertising slogan "Get chicken just the way you like it".
There are more than three hundred commands that the Subservient Chicken will respond to, including:

Michael Jackson dance moves such as "moonwalk"; Riverdance; The "elephant"; Lay egg;
Walk Like an Egyptian; Yoga; Rage; Spank; Taco Bell; Fight; i like tacos (girl comes out to dance with the chicken).

When told to perform sex acts, take off his mask, or do anything the Subservient Chicken considers offensive, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. When told to eat food from rival fast food chain McDonald's, he approaches the camera and places his finger down his throat, while when told to eat Burger King he has a more positive response. The chicken responds to the command "smoke crack" by smoking, but when told to "smoke a bong" he waggles his finger scoldingly.
Recently Burger King introduced its Chicken Fights campaign, the two "cockfighting chicken" advertising characters it is using in its chicken meat marketing campaign are modeled off this chicken.