Xerox adds color to comic

March 15, 2006 - AdLand

Xerox is showing the UK how injecting color makes a difference. A well established business cartoon titled "Alex" has been taken over by Xerox for six weeks (started the 27 Feb). The comic, which has been running for 13 years in black and white, is about a stockbroker and runs in the Telegraph. The Telegraph's recently launched in-house advertising projects team, Telegraph Create, came up with the idea. Xerox's creative agency Rainey Kelly Campbell Roalfe/Y&R are also involved. Read on to see the ads.

Frame 1: I'm not sure I entirely approve of us bein in colour, Clive... Frame 2: But, Alex, colour gives a whole new perspective on reality that black and white can't offer... Frame 3: It can offer an insight into our corporate world that might not otherwies be appreciated...Precisely... Frame 4: You'd think somone would have the imagination to have a Porsche that wasn't red...Oh God...People can see I'm blushing too...

Frame 1: Colour can make a big difference in the corporate world, Clive... Frame 2: Once upon a time a company's annual report and accounts would have been a drab, uninspiring black and white affair... Frame 3: But now they can be printed in full glossy color with photos, they can offer far more comprehensive information...Yes. Frame 4: Look at that light blue suit the chairman's wearing...ugh!And are those brown shoes? Oh dear...