Devido ao crescimento da rejeição do público em relação aos anúncios publicitários, surge uma tendência de criar novos formatos de comunicação e novos modelos de distribuição que reduzam a imagem de “intruso” na vida do cidadão. Longe da pretensão de criticar, incentivar ou prever o futuro deste movimento, este blog é um arquivo de matérias publicadas na internet sobre esses programas, vídeos, jogos, curtas, sites, seriados, que também são conhecidos como: propaganda.

Monday, April 03, 2006

Are you a Friend of Bright?

Orbit is online with an advertainment website called "Friends of Bright" (created by EVB). Very American (smiling faces everywhere :-), very hippy (Brightness isn't a destination, it'a way of life) and "broadbandish" ( it's full of video and audio content). If you have five minutes to invest, check it out, it's fun.

The site isn't just funny it is also extremely smart. It features a somehow intelligent video interface which keeps track of your actions and the second time you come back it actually welcomes you in a different way. Okay, it's just about cookies, but cookies + video interface is kind of new, don't you agree?

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