Commercial-Free Premiere Episode Presented by Dodge and Quiznos

April 27, 2006 - Yahoo Finance

Turner Entertainment Ad Sales and Marketing announced today the multi-platform client partnerships around TNT's original drama series SAVED which includes Dodge and Quiznos as sponsors for the uninterrupted, commercial-free premiere episode. Both AOL and Dodge will also extend their messaging throughout the season to include product integration within the show's storyline. Earlier this month, the commercial- free premiere episode was announced at the TNT and TBS Upfront presentation. SAVED is set to air on TNT Mondays at 10 p.m. (ET/PT) beginning June 12.

"By combining the brand strength, the reach of our network and key strategic partnerships, Turner has developed an exciting messaging platform around the series SAVED," said Linda Yaccarino, executive vice president of Turner Entertainment Ad Sales and Marketing. "All three brands will reach consumers nationwide through their customized sponsorships which includes AOL product integration and exclusivity in an uncluttered environment for Dodge and Quiznos during the season. These key sponsorships are good examples of our branded networks teaming with our clients to offer a unique viewing experience on air and online, while integrating our sponsors with high profile content."

Dodge and Quiznos will both gain exposure for their brands through TNT marketing efforts surrounding the commercial-free premiere episode for SAVED. This includes on-air premiere tune-ins, tnt.tv exposure and national print campaign materials supporting the original series.

"Whether we're talking cars, trucks, minivans or commercial vehicles, Dodge is bold, powerful, capable and street smart," said Mark Spencer, Dodge Marketing. "In every single segment in which Dodge competes, our vehicles are edgy, in-your-face and loaded with affordable performance. Our strategic partnership with the TNT original drama series SAVED provides us with an excellent opportunity to communicate these product attributes."

"Quiznos is all about providing consumers with a unique and better eating experience," said Scott Lippitt, senior vice president of marketing for Quiznos. "This program offers a unique and better viewing experience for consumers, and therefore is the perfect association for our brand."

"Our integration with both Saved and The Closer -- an established hit -- allows us to tap into new audiences and broaden our reach in a unique way," said Richard Taylor, senior vice president of brand marketing for AOL. "We can showcase the value of AOL within the actual storyline, making it relevant to the characters' lives."