PUBLICIS GROUPE LAUNCHES DENUO

Feb. 22, 2006 - publicis.com

Publicis Groupe today announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Denuo is a stand-alone business, not based on any pre-existing industry model. Denuo’s model rests on three pillars, functioning simultaneously as a strategic consultant, an inventor of solutions and as an investor in partnerships.

As a Groupe company it will function as a ‘plug-and-play’ unit working alongside Groupe networks and brands to enrich marketing and communication options for clients. Denuo will also be actively working with new clients and companies.

Denuo principals are already engaged in ongoing work with GM, Coca-Cola and others. The company is also venturing with a variety of start-ups including Brightcove, an open Internet TV service, and Groundhog TV, a streaming video service that provides all-digital access to live and archived television content via the web.

"There is huge market demand for expertise that can serve clients as sensors, editors and collaborators, and who can work in a plug and play world," said Rishad Tobaccowala. "I believe we are starting with the largest assembly of experienced, world class digital talent in the industry. Luckily, we invested early in mastering this space, and now with this new commitment from Publicis Groupe, we are resourced to be single-mindedly focused on getting to the future first."