ABSOLUT is proud to announce the launch of ABSOLUT KRAVITZ

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A new music project which sees Lenny Kravitz creating an exclusive new track based on his interpretation of the ABSOLUT brand.

‘We are thrilled to have Lenny Kravitz with us on our creative journey and in this, our first high-profile music project’ says Michael Persson, Global Brand Director for ABSOLUT VODKA. ‘Not only is he supremely talented; his output, inspired by so many genres and eras of music, defies categorisation, making him truly individual – a quality which means he is perfectly at home with the creativity of ABSOLUT.’

"Absolut has had a history of working with great artistic people – like Andy Warhol, Tom Ford, Jean Paul Gaultier, Gianni Versace and Kenny Scharf. I thought it would be interesting to do an artistic collaboration like this and be part of that heritage."

Kravitz’s new track "Breathe," part of the ABSOLUT MUSIC COLLECTION, will not be for sale. Instead it will be available to download for free, along with is accompanying video, from www.absolutkravitz.com.