Brandchannel's 2005 Product Placement Awards

by Abram Sauer
27-Feb-2006 - Brand Channel

Brandcameo 2005 Award for Best Performance by a Product in a Supporting Role: Audi in “Transporter 2”
Like a reliable character actor, Audi has proven itself to be a scene-stealing supporting player. Sexier than a Volkswagen but less ostentatious than a Ferrari, Audi broke out in 1998’s “Ronin,” where audiences were introduced to its signature, high-performance whine. Later, Audi played off its TT model as the bachelor ride in 2002’s “About a Boy” and the girlie cruiser in 2003’s “Legally Blonde 2: Red, White & Blond.”

In 2005, Audi shed its over-the-top performance from last year’s “I, Robot” to get back to its “Ronin” basics. Audi stole the role in “Transporter 2” from the original film’s chosen vehicle, BMW; the automaker even garnered top billing in the

Brandcameo 2005 “But What I Really Want to Do Is Direct” Award: eBay
Not only did online super-depot eBay turn in a monster starring role in the 2005 hit “The 40-Year-Old Virgin,” it also went behind the camera.

From kung-fu flicks to porn, eBay became the go-to resource for low-budget productions looking to market their onscreen real estate.

More winners at Brand Channel.