Saatchi & Saatchi Canada makes film short for Toyota

March 01, 2006 - Adland

Toyota Canada Inc. will make advertising history on March 5 when it broadcasts a special two-minute short film during the Academy Awards on CTV to introduce Canadians to the new 2007 Toyota Camry.

The spot was produced for Toyota Canada by Saatchi and Saatchi Canada. The director of photography for the spot is Oscar-nominated Dante Spinotti.

The ad will be available for online viewing March 5, 2006 at 8pm at TheNewCamry.ca.

The film entitled “What You Want Is What You Need” will air only once and only in Canada. The campaign started February 13 with tease spots on CTV and following the Oscars®, the campaign will kick into gear with a "concentrated brand-sell phase" leading up to March 20. For the next 10 weeks, the spots will run in rotation on CTV, as well as on Discovery and TSN with additional on-line elements and print components in The Globe and Mail.