Devido ao crescimento da rejeição do público em relação aos anúncios publicitários, surge uma tendência de criar novos formatos de comunicação e novos modelos de distribuição que reduzam a imagem de “intruso” na vida do cidadão. Longe da pretensão de criticar, incentivar ou prever o futuro deste movimento, este blog é um arquivo de matérias publicadas na internet sobre esses programas, vídeos, jogos, curtas, sites, seriados, que também são conhecidos como: propaganda.

Sunday, March 19, 2006

News flash: Microsoft discovers sense of humor
March 15, 2006 - AdFreak

According to iPod Observer, Microsoft has ‘fessed up and admitted its marketing staff was behind the short film that reimagined the pristine iPod box as if it were created in Redmond—where, of course, it becomes a cluttered mess. (An AdFreak reader, commenting to our earlier post about the video showing up on iFilm, had also said that it was, indeed, created by a rogue band of Microsofties.) The most interesting thing about this may be that Microsoft seems OK with people getting a laugh out of the company’s design deficiencies. Said a spokesperson: “"While MS did not release the video, it's natural to share funny things with friends. … We're happy to see others enjoy the laugh as well."

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