Devido ao crescimento da rejeição do público em relação aos anúncios publicitários, surge uma tendência de criar novos formatos de comunicação e novos modelos de distribuição que reduzam a imagem de “intruso” na vida do cidadão. Longe da pretensão de criticar, incentivar ou prever o futuro deste movimento, este blog é um arquivo de matérias publicadas na internet sobre esses programas, vídeos, jogos, curtas, sites, seriados, que também são conhecidos como: propaganda.

Saturday, April 08, 2006

NBC & Visa Olympic Advergames
February 1, 2006 - RandomCulture

NBC has their Olympic efforts fully underway. Last night while watching TV, I saw an NBC commercial promoting some online Olympic sports games that looked fun. So I headed over to NBCOlympics.com to check it out. Of course, the homepage is crowded with so much stuff that I had to dig a little to find them.

The games are really sponsored by Visa. I didn't see much NBC branding when I got into the game. There are 3 games: bobsled, snowboard cross and giant slalom. The games look great, but you'd better have some serious bandwidth to load them. You should have IE as well, because these games don't work in Firefox. Argh.

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