PUMA partnered with game makers

July 2006 - TrendWatching

PUMA partnered with game makers Activision for True Crime: New York City, which builds on the success of best-selling videogame True Crime: Streets of L.A.. PUMA designed a special edition True Crime shoe, drawing inspiration from the city of New York. In the game, the player's quest is to locate the missing special edition sneakers and return them to stores. In real life, players can buy the exact shoes from those same New York City stores (source: Game InfoWire).