Axe, crime scene investigation

February 05, 2007- AdverBlog

In its new marketing effort to promote Axe Vice, the brand has come up with an idea which is half way between CSI and Kiss the girls. The campaign is not running in the major Westerne countries, but just in a selected and limited number of regions such as, for example, France, The Netherlands, Mexico, Argentina and Portugal. The site they've launched to complement the offline effort is quite interesting and not as sexy as usual (but don't worry, it's not boring!). As I said, the concept behind it's an investigation. You have to find out why so many girls in town have become extremely naughty.