Lindt Puts Bunny Hunt Online and in Cities

06, April 2007 - vox

Just in time for Easter, chocolate company Lindt has launched a campaign that will have people around the country looking for the chocolate bunny, reports ClickZ.
The company has launched the microsite LindtGoldBunny as the hub of a campaign that includes an online advergame and an outdoor chocolate bunny hunt.

An online map lets people look around for where a gold bunny in San Francisco, New York, Boston and Chicago. Street teams are also going to each city to promote the hunt and offer taste tests.

The site may be reconfigured after Easter for use around other holidays.