Brandsploitation: A New Genre in Film

By Abram Sauer - BrandChannel

Everyone's talking about it. Some say it's the future of brand promotion. A few even say it's a revolution. As Brandchannel launches its new section, brandcameo, we shed some light on product placement - the hot (not entirely) new thing thet's got the branding world buzzing.

FADE IN: What came beforeIn many ways this article is a sequel; call it “2” or “The Return” or “Product Placement Redux” or “Placementer.” It follows others in examining the product placement phenomenon in film. Some of the available coverage is insightful, most of it is monotonous, and too much of it uses a plot device involving “E.T.” and Reese’s. more here