Jeep Launches Branded Mobile TV Channel

Dec 15, 2005 - Promo Magazine

Jeep is spattering a little mud on mobile phones.
The DaimlerChrysler division this week launched a branded TV channel that plays on mobile phones. Jeep runs episodes of its Web-based serial "We Are the Mudds," featuring a mud-spattered family and their adventures in the Jeep Commander. The serial, which continues to run online, has four episodes, with more expected.

"MobiTV is about getting the right content to the right consumer, right now," said Chrysler and Jeep VP Jeff Bell in a statement. "As we continue to innovate as a marketer, MobiTV provides a new platform that is all about choice."

"Most people have their mobile phones with them all the time. The flexibility of our platform enables our advertisers to create compelling and entertaining ways to reach their customers, while keeping a great consumer experience at the forefront," said MobiTV Chief Marketing Officer Dave Whetstone in a statement.

Meanwhile, Jeep continues to feature the Mudds online with a geo-caching game and sweepstakes. Players register, then watch the videos for clues to find geo caches on the site's map; they earn entries for watching the video, finding caches, and referring friends to the site. Top prize is a 2006 Jeep Commander; smaller prizes include vacations and Jeep gear.