Peroni Beer Pays Homage To "La Dolce Vita"

March 08, 2006 - Adland

Peroni beer broke a :30 trailer ad during the Oscars on Sunday which pays homage to Federico Fellini's "La Dolce Vita", leading viewers to CinemaPeroni where you can view the full :210 film. Created by The Bank, Peroni Nastro Azzurro’s and SABMiller’s lead creative agency in the UK, the ad was shot in Cape Town and Rome in November 2005.

A $50 million global campaign for Peroni that will run for 18 months in the UK, US, South Africa and Romania, and will eventually run in other territories. The full-fledged campaign begins in the UK in April with TV and Cinema and will eventually also incorporate print, outdoor, point of sale and a public relations program.