Staples "The Wall" viral

March 04, 2006 - AdLand

With the help of Eyewonder , McCann Erickson and Staples have unleashed a micro site for the brand. The Wall includes a commercial, game, and fortune cookies, as well as a behind the scenes section.

The spot is pretty good and follows along the theme of there's no easy button for the real world. The game, well, it's just plain addictive. They nicely tie-in coupons for Staples products depending on your score.

The fortune cookies are alright, but they're nothing all that new. Then again, the basic idea of the game isn't either (reminisant of the Yeti games). Still it's a nice viral effort.