Imagine 1 comercial que passa dentro do programa que você está vendo

23, Março 2007 - BlueBus

A americana ABC está trabalhando num novo formato de exibiçao de comercias que prevê a inserção do filme publicitário no conteúdo do programa. Num seriado, por exemplo, um personagem poderia estar assistindo a TV, vendo um comercial e, na sequência, a peça publicitária passa a ocupar toda a tela. O mesmo poderia ocorrer com um comercial que um personagem estivesse assitindo na tela de um celular. O projeto foi apresentado esta semana em Los Angeles em um encontro sobre programação com pessoal de mídia de agências, mas a emissora diz que a idéia ainda está em desenvolvimento. Notícia do Media Post.

Advertising on Loading Screens

March 8, 2007 - AdverLab

Why aren't there any ads or other info snippets on loading screens of Flash-heavy websites? It's a huge missed opportunity since people actually look at these screens so that they don't miss the a-ha! moment, but are utterly bored and would be grateful for some entertainment. For an inspiration, play some video games. The Sims and Sim City franchises keep people smiling with cute pseudo-scientific nonsense such as the blurb below informing players that the game is "mitigating time-stream discontinuities".

It's a lot like that business case legend about a company that had just built a major building realized their elevators were intolerably slow and installed mirrors to cut the perceived wait time.

Hyundai's "Locate Three Strangers" Contest

March 9, 2007 - AdverLab

Hyundai is running this Mash+Seek contest where they pick 16 people, split them in four groups, and then have the contestants locate the three other people in their teams. The only lead is a quarter of a face, although Hyundai is promising more tips. "The first team of four to find one another wins a new Elantra each.

"This is a very cool way to do "consumer-generated content" because guess what? The challenge is not only about locating someone, it is also about making yourself visible, somehow. Blogs? Postings on Craigslist? Google AdWords? I'd do a typical chain letter asking everyone to forward it on.

Nike, hybrid but lovely (and smart)

October 12, 2006 - Adverblog

Nike has recently put online The Rise of the Hybrids, a series of three lovely animated webfilms to promote its Air Max 360 shoes "One Time Only". Created by HunterGatherer, the videos are, as I said, lovely. They combine different art styles such as cubism and children book illustrations to create an animated path through evolution. I'm not sure the added value they provide to the shoes promotion, but I like them as an expression of art, and therefore as they support Nike as a brand.

Get a new job, before it's too late

February 06, 2007 - Adverblog

Have a look at Careerbuilder's age-o-matic... upload your photo, fill in some details and find how you're going to look like in 50 years if you stick with your current job. Once you're done, open a new window in your browser and keeping your retouched photo in the background go back to Careerbuilder to immediately start looking for a new position ;-)

Jeep launches interactive comic book

February 11, 2007 - Adverblog

I love reading comics (the latest I bought is the brilliant Shenzhen: A Travelogue From China by Guy Delisle) so I couldn't help spending a few minutes on the Jeep Patriot Comics site. A part from the fact they tried it hard to make the site less usable as possible (register and login are the first 2 menacing words you see, while you actually have to register only if you want to submit a story), the project is definitely worth some attention. Again, don't be surprised, it' all based around user-generated content.

The Jeep Patriot Comics is defined as "the first interactive collaborative creation the comic world has ever seen". Yes it does sound very American, but it also seems to be kind of true. Jeep and Marvel drafted the first pages of the story, and now it's up to the users to submit ideas and see them converted into the real story by the pencil of Bing Cansino. The interactive comic is also supported by a tips&tricks section in blog-style, a good idea to catch-up with the project. Also, according to what declared on the blog, registered participants will receive a printed version of the comic book.

Mission Zero for Pirelli

February 21, 2007 - Adverblog

Actress Uma Thurman and director Kathryn Bigelow are the two stars involved in the second Pirelli online movie. Last year the tires brand debuted in branded online entertainment with The Call, starring John Malkovich and Naomi Campbell. The new movie, "Mission Zero" has been created to promote the P Zero tyre and features a car chase with Uma Thurman driving a yellow Lamborghini.



The agencies behind "Mission Zero" are Leo Burnett Italy and Nurun. An interesting side-note copy & pasted from the Nurun press release "The Pirelli Film experience comes at a strategic time in the online video world where predictions of more than 157 million users by 2010 (up from 108 million in 2006) aren't uncommon (Source: eMarketer). Additionally, a recent report from Strategy Analytics predicts that by the end of 2007, the online video market will grow to $1.5 billion."

Nokia, The Passenger

February 21, 2007 - Adverblog

Nokia has just launched on the market a multimedia car kit, and it's promoting it with a nice videoadvergame. The site is called "The Passenger", and from the very first sight it looks like every other branded entertainment site (I don't know why, but I feel these kind of sites all look somehow the same) and it features a video driving game around Paris.

A driver, a femme fatal and another mysterious man are the characters who support the user in the interactive experience. As you know, I'm very picky when it comes to advergames evalutation, but in this case I can admit I was impressed... it's video based (and therefore innovative) and quite fun to play (for a few minutes :-)

If you want to learn more about the project, you can check out Netanel's blog.

Meet Mini, Hammer & Coop

February 26, 2007 - Adverblog

MINI Usa has recently launched a new website very much focus on advertainment. It's called Hammer & Coop and it features a story which is something between David Hasselhoff in Knight Rider and Starsky & Hutch. It's all about video, with a series of webisodes starring the MINI (Coop) and an improbable hero (Hammer).

Together with the webisodes, the site also presents an "Action name generator", which is a tool that tells you what will be the perfect name for you and your partner to star in the story.