The Battle for the Bronchs

May, 29 2007 - AdverBlog

From Australia, a kind of social campaign to raise awareness on asthma (I wrote “kind of” because it’s sponsored by Glaxo Smith Kline). Created by Tequila, Battle for the Bronchs is an interactive comic book combining live action video set in an illustrated city inside a pair of lungs. The site is aimed at young people who may suffer from asthma but tend to ignore the warning signs and avoid traditional health management messages.