Announcing the Inaugural SF User Generated Ad Show

10/mar/2006 - fasttwitchmedia

What happens when the the creativity of the audience, the speed of viral videos and the power of major brands collide?
The SF User Generated Ad Show is a unique opportunity to find out. Co-Sponsored by the Bay Area Interactive Group and the Academy of Art University, and hosted by Fast Twitch, the show will turn artists from the audience loose on assignments for major brands. Nine Bay Area ad agencies have volunteered the brands they represent and will judge all submitted work.
AKQA, Agency.com, Carat, Goodby, Grey, McCann, Organic, Tribal DDB, Real Branding.

Winners will be announced at the show on March 30, 2006. The assignment -- make a brand inspired video of any length. Submissions will be judged based on:

Entertainment value
How well they capture the brand's desired theme
Relevance to the target audience
How persuasively they feature the underwriting brand
Technical merit

Submissions must be uploaded to Fast Twitch by March 21, 2006.