Passion Film: The Message

Guerrilla Innovation

SN Brussels Airlines has launched a viral campaign that effectively combines movie, web and user interaction.

The campaign, which is called Passion Film, allows you to integrate a personal text message into a movie ad and thus, to twist its plot.

In the ad, you see SN airline service personnel recieve an important phone call to one of its passengers (the call is from you). Unfortunately, the passenger has already boarded and the plane is on the runway about to take off. However, with a bit of imagination and bird-like group organization, the friendly personnel manages to get your message through to crew and passengers.